Having a love for live music, yet sadly no musical talent to speak of, has led Craig to pursue his interests through the business and management sides of the music industry. Craig is one of the founders who officially launched MadCap-PDC Entertainment in the summer of 2002, after assisting in the production of a very successful live music benefit show. Since inception, MadCap-PDC has booked and coordinated events featuring artists such as Seven Mary Three, Sponge, Verve Pipe, Michael Glabicki of Rusted Root, Flickerstick and Alana Davis, as well as many other successful local artists in southern Michigan. Recently Craig has also been expanding the business interest toward markets in Arizona, New York, and Virginia.
Never ceasing to jump on an opportunity to promote his artists, Craig also acquired majority ownership of The Roxy, a medium-sized music venue in Hillsdale, Michigan in 2004. His primary duties are focused on the booking, promotional and financial aspects of the venue, and extends that expertise into the musical realm as well. Craig may never get around to pursuing education in the ways of the guitar gods, but he has promised to find fulfillment in identifying and pursuing opportunities for the development and progression of the up-and-coming bands on MadCap-PDC's roster.
He might be young, but Mike is no newbie when it comes to the music industry or the extentions that come with it. Participating in semi-professional bands since high school has hardened this once weekend warrior into a hardcore promotional and developmental machine. Harnessing knowledge gained during college (ironically not much from actual classes), Mike has been continually expanding his technical skills and personal network in search of a creative outlet where he could channel his efforts.
MadCap-PDC Entertainment amiably welcomes Mike to the team. We realized that understanding how all of the separate branches of the music business interconnect is one thing, but in actually being able to work with so many of them lies his true artistic merit. In addition to being proficient in guitar, bass and drums, he also has a deep passion for anything that is technical and challenging. He has invested much time and capital into establishing an impressive project recording studio where he proves to be an indespensible asset to ensure our artists yeild a quality production on every track.
In order to further expand the company’s national presence, MadCap/PDC welcomes Michelle as the latest addition to the team. She contributes her impressive creativity and a broad business experience, proving to be much more than capable representation for MadCap/PDC’s interests in NYC and the east coast. Michelle will be instrumental in supporting the upcoming summer’s touring activity, networking, talent-scouting and promotional activity.
From Phoenix, Arizona, Lisa joined MadCap/PDC Entertainment in the summer of 2006, to provide more personal and thorough support to the band Slideaway than what the Michigan staff could. Focusing specifically on Slideaway and Jordon Taylor’s solo efforts, Lisa has taken full responsibility for the booking, management, endorsement shopping and promotional functions. Lisa is also MadCap/PDC Entertainment’s link to western US networking and booking opportunities.